Over the Top (OTT) services are increasingly gaining popularity and becoming one of the most preferred go-to options for consumers to watch movies, sports and shows.
The OTT market is expected to reach $194.2 billion by 2025 from $ 85.6 billion in 2019, with a CAGR of 13.87%. Cloud is vital for the thriving OTT market for safe and reliable content storage. Many OTT providers believe that established cloud providers such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform are imperative for quickly delivering high-quality videos. It leaves some OTT service providers paying for more cloud services than for their actual requirements and missing out on the features they need at the same time.
On the other hand, there are other options, such as alternative cloud providers, that can cater to the requirements of OTTs in a better way by offering superior performance and unique features. Additionally, they provide essential cloud services without high cost and complexity, unlike the big players.
How alternative clouds benefit OTTs
There are ample reasons why OTT platforms should go for alternative clouds.
Latency can be a deal-breaker when it comes to video streaming. Around 44% of global consumers consider video rebuffering as their primary cause of frustration while viewing online. That’s the reason why OTT platforms are willing to pay hefty amounts to hyperscale clouds to prevent this. Alternative clouds provide lower latency, earning customer satisfaction for OTT platforms.
Better Price Offering
OTT platforms need to pay significantly more for hyperscale cloud services. On the other hand, alternative cloud providers can be up to 50% cost-effective compared with established cloud services. Furthermore, alternative cloud providers offer straightforward and transparent pricing schemes without any surprises, unlike the complex pricing structure offered by the hyperscale cloud companies. It’s particularly beneficial for organizations shifting from CAPEX to OPEX that need clear insights into the cost factor.
Moreover, alternative cloud companies often charge fixed fees contrary to the fluctuating costs charged by hyperscalers on the bandwidth to ensure top-tier performance.
Mix of Features
OTTs have a unique need for cloud services, and with the diverse offerings provided by different mega cloud providers, selecting the right cloud partner becomes complex. Trender Research Survey highlights the requirement for open source and configurable APIs, third-party integrations and privacy compliance as some of the most-needed functionalities OTTs expect from their cloud providers apart from cost-effective services. Alternative clouds provide these much-needed features.
Hyperscale cloud providers offer more services than OTTs would ever need. It not only makes things unnecessarily complex to manage but also costs a fortune. In contrast, alternative cloud providers can cater to OTT platforms based on their requirements wherein OTTs pay for and get what they exactly want.
Matter of Trust
Hyperscalers like AWS and Google Cloud are OTT providers by virtue of Amazon Prime and YouTube. For any OTT platform, how safe is it to trust their direct competitors to power their services? In this regard, alternative clouds offer a safe option.
Privately owned alternative cloud providers are free to follow their business principles. They are committed to serving their customers and not paying heed to venture capitalists' whims. They never compete with their partners and customers and support open-source technology.
Better Customer Support
For an OTT platform to deliver on-demand and live services to global customers, it’s imperative to have a reliable cloud partner with on-demand and live customer support. It’s the key differentiator that makes alternative cloud providers stand out from the established players. Furthermore, some alternative cloud providers offer a 24x7 live human interface irrespective of the customer size, taking responsiveness and support to the next level. OTTs can’t expect such support from hyperscalers.
Some OTTs believe that only big cloud players can offer superior data center hardware and networks. It’s far from the truth. Hardware on the racks of hyperscalers is just the same as that on any alternative cloud provider. Furthermore, alternative cloud providers cover you for the global reach and scalability, just like the established cloud services. Though alternative cloud providers are not as big as hyperscalers, they have an extensive global network. They can deliver the vital availability and scaling to take care of the massive workload, comply with various regional laws and offer instant recovery from flawless failovers.
Alternative cloud providers offer many benefits over established cloud service companies. With OTTs increasingly dominating the entertainment sector, a reliable alternative to the traditional cloud is needed. With low latency, cost efficiency and other features, alternative clouds can unlock new potential for OTT platforms.
E2E Cloud is amongst India’s fastest-growing pureplay SSD Cloud players and India’s largest NSE-listed cloud provider. With its wide range of cloud products and solutions, E2E Cloud offers significantly more cost-effective, high-quality solutions than traditional cloud service providers. To know more about our products and solutions, contact us today.
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