What do you mean by Vocal for Local?
Vocal for Local is the mission of the country to be self-sufficient in goods production, self-reliable in manufacturing and supply, and to engage in self-consumption of items produced. This is the ultimate step towards leveraging the domestic manufacturing industry in India. The support for economic globalization has been loud and clear since time immemorial. However, with the global pandemic in full swing, this concept has undergone drastic changes.
Vocal for Local Campaigns in India
Indians have now shifted their domain of concentration to domestically made products to replace foreign goods and abide by their resolution. This step towards self-reliance has sparked a nationalist mindset among all individuals in the country. Imported articles that have unconsciously become part of our daily lives have been screened to look for Indian alternatives. Our manufacturers have taken efforts to improve the quality of production and implement the 'zero effect, zero defect' policy.
Need for being Vocal for Local
India's death count during the coronavirus pandemic has been escalating by leaps and bounds, making it the second-worst affected nation in the world. Its deteriorating economy has shown tremendously depleting performance and created a mass economic crisis all over. The pandemic has brought people to their senses, making them understand that they need to meet their product demands.
Effect of Vocal for Local Pledge on Indian Companies
It took us a massive global pandemic to point out the flaws in our global economic structure that people were indifferent to all these years. With the restriction of international travel and movement, logistics companies have witnessed an immense loss. A consciousness that dawned upon growing companies during this phase is the labour division. Companies concluded that rather than manufacturing everything they could, if they only concentrated on some specific commodities, their proficiency in manufacturing that material would be enhanced manifold. This labour division had its consequences on the formation of connected supply chains all across the globe.
The prime concern of production companies has drifted to fulfill the primary needs and necessities of all individuals. Maintaining substitutes is also an indispensable endeavour to avoid a situation of panic when the universal supply chains collapse. The mini-sized stores and daily wagers have been the worst victims of financial instability during the pandemic. Thus, the vocal for local awareness emerged as a catalyst to revive the demand for local products. This acted as a boon for those industries, which were having a tough time coping with the deteriorating circumstances.
Consequences of the Vocal for Local Movement
As a result of the Vocal for Local Movement:
- Direct reliance on imported products and international goods market has decreased
- The pressure of import on the country has been mitigated
- Domestic companies have found a means of survival
- India has revived the chance to emerge as a self-sufficient nation
Things that companies should keep in mind
- Local companies should find the right agency to partner with - agencies that will understand the needs and interests of the local audience better.
- Businesses should target other local businesses for collaborations and grow mutually.
- Modern-day entrepreneurs should be motivated to start their local sustainable companies.
- Strategising local branding based on demographic requirements will provide you with ample opportunity to grow and expand.
- The cultural features, language, day-to-day activities of people about a specific place influence the success of the local companies in that area. So thorough market research of local communities will give an upper hand to companies starting.
Progress of Companies
Companies have now reached an era where they exercise more autonomy over decision-making. The development of the startup ecosystem in India via prominent companies like Ola Cabs, OYO, Zomato, Paytm and others is a direct consequence of the in-time and handy opportunities of angel investors and funding in the Indian economy. This is a positive sign of economic development. Thus, Indian companies have been seen striving for better scopes of change. Dominos has already faced a setback in revenues while brands like Nestle, Dabur and Patanjali are reaching higher supply levels in the market. Textile and handicraft companies have engaged themselves in manufacturing superior quality products. The service sector in software, IT and banking services have grown exponentially and maximized opportunities for future generations. Indian pharmaceutical companies have made remarkable profits all across the globe. Core manufacturing industries like those of electronics and automobiles need more infrastructural investment to be self-sufficient industries in the country. Governmental authorities need to vow to support and back up local industries and domestic sectors. This will allow India to be self-reliable and capable of coping up with situations of crisis in the future.
Tech startups in India are the backbone of the Local for Vocal Campaign. With the evolution in technology, most of these startups have migrated to the cloud base to provide a stable and reliable storage facility to users all across the world. E2E Cloud provides seamless and unlimited cloud storage features for high-end scalable software at an affordable price. It is time to shift to local cloud services and carry on the Vocal for Local Movement forward. For more information, check out our website now!