In this internet-driven era, having a beautiful and fast website is significant because it’s the first medium where customers interact with a company. As we know, the first impression should be the best one because it will keep the other person coming to you persistently.
It sometimes happens that netizens come across a website that renders too slow or gives an awful experience when they switch from one screen to another. Such frustrating instances paint the company’s brand image in a bad light, no matter how good products and services it is offering.
Hence, website maintenance is paramount for businesses. And here are some easy and effective tips to do it with the utmost ease:
1. Keep a tab over your loading speed
A website’s functionality gets measured by its page loading speed. In case it takes more than 3 minutes to load, it’s likely to ruin the experience of website visitors and increase the overall bounce rate.
So, start investing in different tools to test the loading speed of your web pages. For example, you can take Google Page Speed, Internet Explorer’s Page tests, etc,. into consideration.
2. Do SEO audit with perfection
With SEO audits, you can improve the ranking of your website on SERPs (search engine results pages). In addition, you get to know about those issues that need quick fixing.
An ideally performed SEO audit brings many factors to light like competitors’ performance, speed fluctuations, indexing status, broken links, etc.
It would be great to hire a team of SEO experts and invest in some tools like SEMrush to always keep your website’s performance at its peak.
3. Keep your website’s content updated
Keeping your website’s content updated means staying on the favorite list of your site visitors. And it’s not tough at all as all you need to do is frequently add blogs, newsletters, landing pages, etc. With fresh content, you not only attract new website visitors but also grow in the rankings of search engines.
Make sure relevant keywords get added and interlinking gets done while adding new content, as it will reduce the overall bounce rate and enhance your website’s performance significantly.
4. Let website visitors interact with you
Nobody likes to find faults in their work, and your efforts go in vain when you even try to do it because everything appears to be right from your perspective. So, if you want your website to be in the best shape, offer a dedicated option to site visitors for sharing their opinions on design-related bugs, performance improvements, content-related errors, etc.
It will help you identify and rectify hidden issues effortlessly. In addition, when you act upon website visitors’ feedback, they will feel valued and turn into new customers later on.
5. Keep your database spick and span
A database is very important because it stores everything you host on a website. However, if you store too much on it, it will have a negative impact on your website. Thus, you should check your website on a monthly basis and start deleting unnecessary pages.
What’s more, you should also delete spam comments to free up space for ideal website performance. Note that there will be times when you feel dubious about deleting small things, but always remember that baby steps eventuate in a big difference.
6. Fix broken links for optimal performance
Broken links are something that can significantly ruin the performance of any website. The problem of broken links arises when you update your website, and this makes a few pages no longer viable.
Therefore, you should routinely check links associated with your website and make sure they redirect site visitors to the correct pages. Also, don’t take the impact of broken links for granted because they make your website unworthy to visit and lead to significant loss of traffic. So, fix broken links properly or create new pages to replace broken links with new ones.
7. Protect your website from malware
Keeping your website updated, clearing junk pages, taking backup of crucial data, etc., are some of those measures that help you in maintaining your website. But it doesn’t mean that your website cannot be attacked by any malware.
High-level malware can easily find a place in your folders and create annoying issues from time to time. Thus, it is highly suggested to invest in those tools that run a comprehensive malware scan with perfection. For example, you can consider Sucuri, Wordfence Security, etc.
Regular website maintenance is crucial for businesses of all kinds because it helps strengthen brand image, increase customer satisfaction, drive organic traffic for high sales, achieve better rankings, and so on.
With the help of this article, we have shared some effective website maintenance tips, which you should keep in mind for better results. To read more informative articles, check out our blog section now.
Thanks for reading!
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