Making an ever-lasting impression on customers is significant because your brand will otherwise get lost in the crowd. This shouldn't be taken for granted because there are more than 1.6 billion websites available on the Internet, and it should be enough to understand why it is crucial to stand out from the crowd.
The only way to catch eyeballs is to keep trying out new things, and today, we are going to lift the curtain over the top 7 web UX trends of 2022 that you should take into consideration. Let’s get started:
- Dark mode
The dark mode is something that has left users of all ages spellbound, and the most cited reason behind this is it reduces battery consumption and is less harmful to the eyes. Earlier, the dark mode was only available for mobile applications, but companies now offer the dark mode option for their website for a better user experience.
Companies that stick with the old-school approach and show reluctance towards offering dark mode often get criticism from their website visitors. So, it’s better to make your website dark mode ready.
2. Floating widgets
Another web UX trend of 2022 is adding floating widgets to your website. Currently, companies add a floating live chat widget, social media sharing buttons, etc., to enhance the experience of their website visitors.
It helps to amplify brand loyalty, make the website look visually appealing, increase engagement, boost subscriber count, etc. So, if you really want to gain these benefits to stay two steps ahead of your competitors, add necessary floating widgets to your website right away.
3. Voice-enabled interface
In this modern era, voice-enabled devices, like Alexa, are making life easier for users, as you just need to give voice commands to get the desired task done. And it is significant for businesses to keep such users in mind while designing their websites.
For example, a voice search option should be given so that users can get desired information without putting in much effort. In addition, a voice-enabled bot can also be integrated that reads published blogs, newsletters, etc., for website visitors.
4. Mobile-first design
The coronavirus outbreak forced everybody to stay at home, which significantly increased the consumption of information on mobile devices. Therefore, making your website mobile-friendly is imperative.
This trend is likely to continue in the upcoming years as well because smartphone manufacturing companies are improving mobile devices in a way that’s going to increase the interest of users more than ever. Plus, search engines also prioritize those websites that are optimized for mobile devices.
Therefore, it is better that you keep mobile users in mind while working on your web design concepts.
5. UX writing
UX writing has garnered so much attention in 2022 because many companies are changing their way of communication to build a unique brand experience. It is important because a formal tone generally gives a disengaging and impersonal experience to website visitors.
Therefore, it would be great if you get an experienced UX writer on board who can write in a catchy tone for your website and applications. It will help you increase customer experience and build a strong brand image.
6. 3D elements
VR (virtual reality) and AR (augmented reality) technologies have reshaped the way of seeing things completely, and companies must leverage these advanced technologies to enhance the experience of their customers.
In 2022, many companies have turned to these technologies to give a whole new experience to their website visitors. They have incorporated them into their designs to build a hyperrealistic 3D website, and their innovative approach has been bringing many amazing benefits such as WOMM (word-of-mouth marketing), never-ending brand loyalty, strong brand equity, etc.
Simply put, start adding 3D elements if you want to drive sales via your website to accomplish business objectives.
7. AI-powered chatbots
Last but not least, investing in AI-driven chatbots has become a trend in 2022 because companies want to give marvelous support experiences without going out of their budget. AI-powered chatbots help in handling general queries effortlessly and reduce both response and resolution time to keep the CSAT (customer satisfaction) score higher than ever.
From the customer’s perspective, it is highly important to get help from human agents. But brands cannot keep expanding their customer support team, as it will cost them a fortune. Here, artificial intelligence comes to the rescue, as it’s able to give a human-like experience thanks to machine learning.
So, start working on AI-enabled chatbots and integrate them into your website to make it look visually better and helpful for your customers.
With this article, we have talked about the top 7 web UX trends of 2022, which you should follow to build a unique brand experience for your customers. Check out our blog to read more interesting articles like this one.
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