How To Make WordPress Secure: The Basics

November 9, 2021

WordPress has more security of about 35% among all other website platforms in the world. However, even with the most secure and vibrant websites, there are many cases of websites’ security being breached. The reality is that WordPress is secure, but only 14% of unprotected security comes from the root of WordPress. Also, WordPress itself is constantly endeavouring to improve it. And so, we will look at some important fundamentals to make WordPress as secure as possible.

The list of options and ways to improve WordPress security include:

1. Server

2. Update WordPress.

3. Update Your Theme and Plugins.

4. Fix Vulnerabilities on Your Computer

5 Passwords & Usernames

6. Two Factor Authentication

7. Use a Security Plugin

8. Take a Backup

Let’s understand each of these methods briefly:

Server: -

The first thing to make secure is the server, as it is the most common factor, and the data is also stored on it. A process called hardening is used to reduce the risk factor of unapproved access to the server directly by any spiteful third party. Updating the software is the most percutaneous step to securing WordPress. Thus, updating will reduce any type of errors or any malicious attack. If a company is running their own server, then they have 100% control over the server. In such cases, E2E Cloud is the best solution to provide a well-designed website without any issues regarding security.

Update WordPress: -

After the step of hardening, another way to make WordPress secure is to regularly update your WordPress as soon as any update gets released.

These updates are of two types:

● Major updates are released twice a year.

● Minor updates are released every few weeks.

E2E Cloud is the best Cloud computing provider and takes care of all types of updates, whether a major or minor update. As most WordPress hosting providers want to test their website after the update, it might not be as smooth as this used to be before it.

Update Your Theme and Plugins: -

Apart from WordPress, themes and plugins also need daily updates. The most common reasons why it might not be updated include:

● Login time duration - for example, the website owner might not have logged in for a long time.

● Theme and plugin updates can break the site, which can be very disappointing for the website owner.
It might sometimes get hectic to update themes and plugins, and it takes hours because of the site crashing. The same situation occurs when WordPress updates and finds that a part of the site is not working or misbehaving.
This situation gives a handful of benefits to the hackers. By knowing the patches in the security, hackers can directly attack the particular part or portion to take over control over the whole website with old themes or un-updated plugins. This results in damage to the honour of the firm or mightget lost in sales.

Fix Vulnerabilities on the Computer: -

A workstation is the root of any platform, and so that workstation needs to be secure and authorised. If a keylogger plugin is installed on your computer, it becomes easy for a hacker to copy the credentials of the websites (wp-admin).
And so, another easy and simple step to fix the errors on the PC is to make sure that the version of that PC is up-to-date by regularly updating it.

Passwords & Usernames: -

The two-factor authentication brings in the best security as the credentials stand between the website and the authorised person who can access wp-admin.
The most secure way to keep your data safe you can generate your password online through a website providing auto-generated passwords.
The main thing is to follow some steps: -
● Unique Username.
● Unique Password.
● Log out and log in back from the same username.
● Remove the default admin user.

Two Factor Authentication: -

Nowadays, 2FA (Two Factor Authentication) has become the main key factor to keep WordPress secure. It’s the perfect platform for keeping your data safe from any vulnerabilities. Two-way Factor Authentication allows the user to keep data safe from any unsecured activity in your WordPress admin Account.

Use a Security Plugin: -

There are multiple ways to keep your WordPress website. There are such ways as changing the name of databases or taking the benefit of HTTP security headers. Blacklist monitoring, file scanning, firewalls, and many more, are some of the best priority plugins to keep your WordPress Website safe from viruses.

Take a Backup: -

Taking a backup is the most secure way to keep your website safe. A high-quality backup like E2E Cloud supports website data and keeps it safe from any unsecured activity. E2E Cloud provides the best data backup and their products such as cloud GPUs, Linux Cloud, Windows Cloud, and Storage Cloud helps WordPress to stay safe and secure.

Signup here and get E2E cloud trial: https://bit.ly/3mFerJn

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A Complete Guide To Customer Acquisition For Startups

Any business is enlivened by its customers. Therefore, a strategy to constantly bring in new clients is an ongoing requirement. In this regard, having a proper customer acquisition strategy can be of great importance.

So, if you are just starting your business, or planning to expand it, read on to learn more about this concept.

The problem with customer acquisition

As an organization, when working in a diverse and competitive market like India, you need to have a well-defined customer acquisition strategy to attain success. However, this is where most startups struggle. Now, you may have a great product or service, but if you are not in the right place targeting the right demographic, you are not likely to get the results you want.

To resolve this, typically, companies invest, but if that is not channelized properly, it will be futile.

So, the best way out of this dilemma is to have a clear customer acquisition strategy in place.

How can you create the ideal customer acquisition strategy for your business?

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You need to define your goals so that you can meet the revenue expectations you have for the current fiscal year. You need to find a value for the metrics –

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All these metrics tell you how well you will be able to grow your business and revenue.

  • Identify your ideal customers

You need to understand who your current customers are and who your target customers are. Once you are aware of your customer base, you can focus your energies in that direction and get the maximum sale of your products or services. You can also understand what your customers require through various analytics and markers and address them to leverage your products/services towards them.

  • Choose your channels for customer acquisition

How will you acquire customers who will eventually tell at what scale and at what rate you need to expand your business? You could market and sell your products on social media channels like Instagram, Facebook and YouTube, or invest in paid marketing like Google Ads. You need to develop a unique strategy for each of these channels. 

  • Communicate with your customers

If you know exactly what your customers have in mind, then you will be able to develop your customer strategy with a clear perspective in mind. You can do it through surveys or customer opinion forms, email contact forms, blog posts and social media posts. After that, you just need to measure the analytics, clearly understand the insights, and improve your strategy accordingly.

Combining these strategies with your long-term business plan will bring results. However, there will be challenges on the way, where you need to adapt as per the requirements to make the most of it. At the same time, introducing new technologies like AI and ML can also solve such issues easily. To learn more about the use of AI and ML and how they are transforming businesses, keep referring to the blog section of E2E Networks.

Reference Links

https://www.helpscout.com/customer-acquisition/

https://www.cloudways.com/blog/customer-acquisition-strategy-for-startups/

https://blog.hubspot.com/service/customer-acquisition

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Image-based 3D Object Reconstruction State-of-the-Art and trends in the Deep Learning Era

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The Main Objective of the 3D Object Reconstruction

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By using the apparatus and datasets, you will be able to proceed with the 3D reconstruction from 2D datasets.

State-of-the-art Technology Used by the Datasets for the Reconstruction of 3D Objects

The technology used for this purpose needs to stick to the following parameters:

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Training with the help of one or multiple RGB images, where the segmentation of the 3D ground truth needs to be done. It could be one image, multiple images or even a video stream.

The testing will also be done on the same parameters, which will also help to create a uniform, cluttered background, or both.

  • Output

The volumetric output will be done in both high and low resolution, and the surface output will be generated through parameterisation, template deformation and point cloud. Moreover, the direct and intermediate outputs will be calculated this way.

  • Network architecture used

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  • Training used

The degree of supervision used in 2D vs 3D supervision, weak supervision along with loss functions have to be included in this system. The training procedure is adversarial training with joint 2D and 3D embeddings. Also, the network architecture is extremely important for the speed and processing quality of the output images.

  • Practical applications and use cases

Volumetric representations and surface representations can do the reconstruction. Powerful computer systems need to be used for reconstruction.

Given below are some of the places where 3D Object Reconstruction Deep Learning Systems are used:

  • 3D reconstruction technology can be used in the Police Department for drawing the faces of criminals whose images have been procured from a crime site where their faces are not completely revealed.
  • It can be used for re-modelling ruins at ancient architectural sites. The rubble or the debris stubs of structures can be used to recreate the entire building structure and get an idea of how it looked in the past.
  • They can be used in plastic surgery where the organs, face, limbs or any other portion of the body has been damaged and needs to be rebuilt.
  • It can be used in airport security, where concealed shapes can be used for guessing whether a person is armed or is carrying explosives or not.
  • It can also help in completing DNA sequences.

So, if you are planning to implement this technology, then you can rent the required infrastructure from E2E Networks and avoid investing in it. And if you plan to learn more about such topics, then keep a tab on the blog section of the website

Reference Links

https://tongtianta.site/paper/68922

https://github.com/natowi/3D-Reconstruction-with-Deep-Learning-Methods

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A Comprehensive Guide To Deep Q-Learning For Data Science Enthusiasts

For all data science enthusiasts who would love to dig deep, we have composed a write-up about Q-Learning specifically for you all. Deep Q-Learning and Reinforcement learning (RL) are extremely popular these days. These two data science methodologies use Python libraries like TensorFlow 2 and openAI’s Gym environment.

So, read on to know more.

What is Deep Q-Learning?

Deep Q-Learning utilizes the principles of Q-learning, but instead of using the Q-table, it uses the neural network. The algorithm of deep Q-Learning uses the states as input and the optimal Q-value of every action possible as the output. The agent gathers and stores all the previous experiences in the memory of the trained tuple in the following order:

State> Next state> Action> Reward

The neural network training stability increases using a random batch of previous data by using the experience replay. Experience replay also means the previous experiences stocking, and the target network uses it for training and calculation of the Q-network and the predicted Q-Value. This neural network uses openAI Gym, which is provided by taxi-v3 environments.

Now, any understanding of Deep Q-Learning   is incomplete without talking about Reinforcement Learning.

What is Reinforcement Learning?

Reinforcement is a subsection of ML. This part of ML is related to the action in which an environmental agent participates in a reward-based system and uses Reinforcement Learning to maximize the rewards. Reinforcement Learning is a different technique from unsupervised learning or supervised learning because it does not require a supervised input/output pair. The number of corrections is also less, so it is a highly efficient technique.

Now, the understanding of reinforcement learning is incomplete without knowing about Markov Decision Process (MDP). MDP is involved with each state that has been presented in the results of the environment, derived from the state previously there. The information which composes both states is gathered and transferred to the decision process. The task of the chosen agent is to maximize the awards. The MDP optimizes the actions and helps construct the optimal policy.

For developing the MDP, you need to follow the Q-Learning Algorithm, which is an extremely important part of data science and machine learning.

What is Q-Learning Algorithm?

The process of Q-Learning is important for understanding the data from scratch. It involves defining the parameters, choosing the actions from the current state and also choosing the actions from the previous state and then developing a Q-table for maximizing the results or output rewards.

The 4 steps that are involved in Q-Learning:

  1. Initializing parameters – The RL (reinforcement learning) model learns the set of actions that the agent requires in the state, environment and time.
  2. Identifying current state – The model stores the prior records for optimal action definition for maximizing the results. For acting in the present state, the state needs to be identified and perform an action combination for it.
  3. Choosing the optimal action set and gaining the relevant experience – A Q-table is generated from the data with a set of specific states and actions, and the weight of this data is calculated for updating the Q-Table to the following step.
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In case the Q-table size is huge, then the generation of the model is a time-consuming process. This situation requires Deep Q-learning.

Hopefully, this write-up has provided an outline of Deep Q-Learning and its related concepts. If you wish to learn more about such topics, then keep a tab on the blog section of the E2E Networks website.

Reference Links

https://analyticsindiamag.com/comprehensive-guide-to-deep-q-learning-for-data-science-enthusiasts/

https://medium.com/@jereminuerofficial/a-comprehensive-guide-to-deep-q-learning-8aeed632f52f

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