Dealing with burnouts and profitability is one of the key struggles that various agency owners go through. This happens mainly because of one key issue, i.e., these agencies tend to offer services on an automated time and material model. Such agencies stay afloat only by investing a higher number of hours in acquiring customers, making the growth process unmanageable.
Relax, we got your back. In this post, you'll know how to improve your web or WordPress agency's business model.
Before discussing how to develop your WordPress business model, let's understand why WordPress is one of the best for marketing. Statistically, WordPress sites have an average viewer ratio of more than 23 billion, and these numbers keep increasing every day. Also, WordPress lets you download an entire SEO optimized website in literally a few minutes. Installation of everything is just a matter of a few clicks. But the real deals are the plugins. At the moment, there are more than 50000 plugins you can use to customize your website. Obviously, not all the plugins are the best, but they fulfill the necessities. Truth be told, you can manage your whole marketing strategy from the WordPress dashboard employing some of the plugins available.
Now coming to the critical part. To build an impressive WordPress site, you need to structure your offerings thoughtfully. Here are some basic guidelines:
1. Use mobile-responsive WordPress themes
It is no mystery that Google loves mobile-friendly web pages and cracks down on any site that is not mobile-responsive. So your first step should be to optimize your site and transform it to suit the mobile.
2. For faster loading, optimize the images on the site
If yours is a colossal site with high-definition images, there will be several files on the server. Use tools that reduce the size of the images while maintaining their quality. This ensures faster loading.
3. Create an XML sitemap
A sitemap is simply a list of all the pages on your site. To rank your website, search engines require an index. WordPress automatically creates an index, but it is not optimized. To have Google recognize it, you can easily optimize your sitemap using a plugin like Google XML Sitemap Generator.
4. Enable rich snippets
Most marketers underutilize this feature because it takes a bit of extra coding effort. But fortunately, WordPress provides an easier way to create rich snippets. These are smart ways of gaining traffic.
5. Automatically check for broken links
Broken links have the potential to damage your SEO because when Google runs through your site, it can easily catch broken links. To fix these in a less burdensome manner, you can use a plugin like Broken Link Checker. This simplifies the process.
6. Build Sales landing pages
For any purpose, landing pages are a must. More the landing pages, more pages for Google to index, which gives you the advantage of a good SEO. Choose tools that are flexible and customizable for building landing pages.
7. A/B test your landing pages
It is problematic when your analytics are unable to give you insights into your traffic. This technique has a 50-50 chance of working. Sometimes it works, sometimes not. But this technique is preferred less because it is somewhat time-consuming.
8. Export leads directly to your sales CRM
If you use your website for lead generation, WordPress is your tool. It can directly export or import all the contacts from your website to the CRM, track visitors, and open new conversion opportunities.
9. Add CTAs to all of your blog posts
The one big problem with many websites is that they pack the regular citation on CTAs. These are often visible on the homepage or landing page but not on the blog pages. Try to include CTAs in your blog posts as these increase your actionable interactions.
10. Upgrade your website to be shareable
Google is fond of social media as much as keywords. When it comes to organic traffic, social media signals largely affect your rankings and visibility. This is the reason that you need to optimize your content to be social media-friendly and shareable.
There is a lot you can do within WordPress till you get it right. It has all the essential marketing tools like - SEO, social media sharing, landing pages, image optimization, etc., and all these can be managed on your dashboard. Choose wisely from among the options available.
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