10 Benefits Of A Mobile-Optimized Website

November 9, 2021

The Internet has transformed our lives in a way that we couldn’t have thought of a decade ago. Now, we can do many time-consuming tasks within minutes such as banking, shopping, etc. And the most convenient way to access the internet is by having a smartphone.

Given the fact that the number of smartphone users is amplifying rapidly, it is significant for brands to optimize their websites for mobile devices to ensure a mesmerizing user experience.
Let’s learn about the top 10 benefits of having a mobile-optimized website:

1. Helps you gain a competitive advantage

By optimizing your website for mobile users, you can gain a competitive advantage over business rivals because site visitors love to have a smooth experience while checking out products or services by using their smartphones.

In ideal scenarios, there’s a great possibility that your website visitors share your products, blogs, etc. on social media. In addition, they may start following your brand page as well.

Hence, optimize your website in such a way that makes it look visually appealing and work smoothly on mobile devices.

2. Unlocks new advertising opportunities

Reaching the target audience has always been a tough job, but brands can take a sigh of relief thanks to mobile advertising that is getting popular with every passing day.

You shouldn’t take this factor for granted because if you advertise on Google Ads or any other online advertising platform, tweak your account settings a bit to boost the chances of your ads appearing in mobile listings.

To reap the benefits of mobile advertising, make sure your click-to-call ads redirect users to mobile-optimized landing pages, instead of your regular desktop site for maximum ROI.

3. Amplifies screen time

Bounce rate is something that annoys business owners significantly because it not only impacts their website’s ranking on search engines but also dents their hopes of accomplishing whooping sales figures. It happens because users generally don’t spend much time on a website while using desktops/laptops as sitting at one place for long hours isn’t easy.

On the other hand, if your site is mobile-optimized, there’s a good chance that your website visitors spend more time than usual. Users can check your products and other pages by using their smartphone during traveling or in their free time.

4. Google’s crawlers love mobile-optimized sites

At present, Google is the first choice of netizens, no matter how many amazing search engines are available. That’s why brands give their best to rank on Google’s search results, and you should start optimizing your website for mobile users if you are also one of those brands.

In 2015, Google introduced one algorithm called Mobilegeddon, which penalized those websites that failed to be mobile-friendly. Hence, it is significant to have a mobile-optimized website if you really want Google’s spiders to crawl in your business’s favor.

5. Increases your brand’s presence

It shouldn’t be wrong to say that millennials start their morning by checking unread notifications, and their evening ends with scrolling posts on their social media accounts. Even people belonging to Gen X also spend a great deal of time on their smartphones.

So, if you really want to increase your brand’s accessibility, make your website mobile-friendly so that your target audience can check out your offerings at the most convenient time.

6. Negligible loading time

A good internet connection leaves no room for delays, and users of this modern era love to access websites in a jiffy. When users come across websites that load very slowly or fail to load on their mobile device, they are unlikely to stay there or revisit.

Thus, if you want your website to catch the eyes of prospects, ensure that it gets coded in a way that makes it compatible with mobile devices. Don’t worry, mobile-optimized websites have negligible loading time.

7. Faster conversions

During festive seasons like Diwali, consumers make quick purchase decisions and buy in bulk. SMS and email marketing are the two most effective methods on which brands always rely for fast conversion rates. These methods promise a higher open rate in the case of mobile users. So, if you want to increase the success rate of your marketing campaigns, it’s a good time to optimize your website for mobile devices.

8. A high percentage of brand promoters

User experience is one of those factors that decide whether your customers will turn into brand promoters or detractors. It is obvious that if they don’t get a satisfactory experience, there is no way that they will utter positive words about your brand in their contact circle.

If you have been paying heed so far, you must have got an idea about how much mobile experience matters to website visitors. So, make your website mobile-friendly to increase the percentage of brand advocates and enjoy the benefits of WOMM (word-of-mouth marketing), consequently.

9. Eliminates the need for app development

If you are an owner of a startup firm and running on a low budget, you can save a significant amount of capital by simply optimizing your site for mobile devices.

It will eliminate the need for app development, which often costs an arm and a leg because it has to be done for different operating systems like iOS, Android, etc.

10. Outstanding support experience

Brands integrate a live chat widget with their website so that customers can get 24/7 support without facing any hassle. Mobile-optimized websites are crucial for this because there’s a high possibility that customers may want to contact you in the middle of the night for help and They might not want to use a laptop/desktop for the same.

Here, if your website is optimized for mobile devices, customers can easily connect with your live chat support team by using their smartphones. It will help them get an outstanding support experience and increase their loyalty to your brand.

11. Higher SEO ranking and more local users

A mobile-optimized website ranks higher on search engine results increasing traffic to your website. It also gives you increased local visitors to your site.

With the hope that this write-up has brought you valuable insights, we are concluding it with a beaming smile. In case you are fond of informative articles like this one, you can explore our blog section.

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