Why Service Matters More than a Brand, Choose your Cloud Infrastructure Carefully

October 27, 2020

For many of us, brand image scores over service when it comes to making a purchase decision. However, that may not always be the case. In fact, many times, new and local service providers can add more value as compared to a big popular brand. Still, in many cases, while making a purchase decision, customers regard to service to be the ultimate decision-making factor. 

Most organizations are shifting toward the Cloud due to the numerous benefits offered by this technology. Reports highlight that, as of 2020, 20% of global enterprises spend over $12 million per year on public Cloud. However, many organizations also make the mistake of choosing a brand image over service. So, they try to get associated with a big name at the cost of compromising customer service. This could be a big mistake any organization can make.

Let’s discuss the points to consider before selecting  Cloud infrastructure. 

Things to Keep in Mind while Choosing your Cloud Infrastructure 

Here are six crucial points you must consider before selecting your Cloud infrastructure: -


When selecting a Cloud service provider, always select a customer-centric company that offers excellent customer support. Such a company may or may not be a big brand. In fact, in many cases, though going behind a brand image can associate you with a brand, if they only care about sales and profit, it can ruin things for you. 

So, make sure that you are selecting a Cloud service provider that offers 24x7 chat support, email assistance, and possesses a customer-driven attitude. Further, selecting a brand having a proper return and refund policy is also mandatory. 

One Cloud vendor that can match your service needs is E2E Cloud. This service offers you 99.9% Uptime SLA. The sales department is at customers' service, and they’re a call away. 

The refund policy of the E2E Cloud is also spot-on. They only charge their customers based on the services they have used. Also, if customers report any discrepancies regarding E2E Cloud services, they can get a quick refund. 


Pricing matters a lot while selecting a Cloud service provider. A popular brand can charge you a fortune for their Cloud services. What you need to do is conduct a cost-benefit analysis of your own to realize if the amount you are paying is worth the service you are receiving. For SMEs, going for a Cloud provider that offers flexible pricing is a much better option. 

Take the example of the E2E Cloud. This technology offers many services, including Linux computing, Windows computing, CDN services, object storage, etc. Yet, the best thing about this brand is its affordability. The service charges may vary depending on requirements, but the lowest price starts from INR 2.80/ hour. 

The cost-effectiveness of E2E Cloud is an advantage, and SMEs can easily opt for this Cloud service provider without burning a hole in their pockets. 


Expertise always counts when you are selecting a Cloud service provider. Often, we have the misconception that an industry leader can provide us with the most expert services. But that’s not always true. A brand that is dedicated and customer-focused can offer you expert services in the domain of Cloud technology. 

The perfect Cloud service provider will be that same brand that can understand all your requirements and offer you expert services that match your demands. There is no point in opting for a brand with a long array of services but fails to meet your needs. 

If you decide to select the E2E Cloud, you won’t have to worry about expertise. The E2E Cloud has years of experience working with Indian start-ups like Zomato, Cardekho, Clovia, etc. This Cloud provider focuses on Indian brands and puts efforts to serve these brands with a strong Cloud infrastructure. 

The best thing about the E2E Cloud is its large focus on customers’ demands. They do not impose their services on you and try to understand what you are seeking. Once they understand your requirements, they offer you the expert services they have in store. 

Security and Privacy  

When you are selecting a Cloud vendor, you are trusting them with your sensitive and confidential information. So, it’s necessary to invest in a Cloud service provider only if you feel it can safeguard your information. You need to check with their security policy, terms, and conditions, storage security, etc. before going into a permanent contract with them. 

Your selected Cloud service provider should also be able to handle the future challenges you face. Business is full of uncertainties, and there can be many unforeseen challenges that your Cloud service provider will have to deal with. If they cannot safeguard you from those challenges, then their security policy is questionable. 

Easy Management

When you are choosing a Cloud service provider, ensure that it is easy to manage.

Hence, the Cloud should be easy to manage for everyone.

When it comes to E2E Cloud, you can trust this service completely. Many service providers have designed their Cloud in such a way that all users can operate. E2E Cloud has an easy user interface that is easy to learn.

Final Words 

While going for top brands is okay, deciding solely based on brand image is not always right. That way could easily lead to greater investment and no returns. 

Here, we have listed some of the major factors that should be considered while deciding on the selection of your Cloud infrastructure. A wrong choice could lead to some major challenges, including the collapse of your entire organizational process. 

So, make your decision wisely and evaluate all information available in the market. Do not compromise on anything. 

Still, have questions? Contact us on 011-4084-4965, and we’ll get back to you soon.


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Any business is enlivened by its customers. Therefore, a strategy to constantly bring in new clients is an ongoing requirement. In this regard, having a proper customer acquisition strategy can be of great importance.

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Volumetric representations and surface representations can do the reconstruction. Powerful computer systems need to be used for reconstruction.

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  • It can be used in airport security, where concealed shapes can be used for guessing whether a person is armed or is carrying explosives or not.
  • It can also help in completing DNA sequences.

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