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Pipeline Management: Secret Weapon for Growth

Marketing and sales team spend enormous time and money generating pipeline. However, managing and optimising pipeline doesn’t get the due attention.

A systematic and scientific approach to sales pipeline management can unlock hyper growth.

This session gives you a framework and best practices on pipeline management

  • Learning and best practices from managing $100 million+ worth sales pipeline
  • A high conversion framework for lead – closure journey
  • How marketing and sales team can collaborate to double the pipeline conversion

Ashwin Krishna

Head of Growth Marketing, Tact.ai

Ashwin has 14 years of B2B marketing experience across US, APAC, Middle East & Africa markets. In his previous avatar, he has held marketing leadership roles at Capillary and Juniper Networks. He is a regular speaker on b2b marketing and has co-authored Its Commerce Sense, a handbook on Omni-channel Commerce for Asian CXOs. He has won several awards including Most Promising Tech Marketer Award by Economic Times and Most Influential Marketing Leader Award by World Marketing Congress.

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