With its multitude of features, robustness, and cutting-edge technology, Magento claims its position among the leading eCommerce platforms worldwide. By 2020, 1.4% of the global eCommerce sites and 2,50,000 merchants used Magento. This highly customisable platform possesses the capability to solve business problems faced by startups and established players alike. Among the top brands that use Magento include Ford, Bulgari, Land Rover, Pepe Jeans, Harvey Nichols, Omega Watches, and more.
Why Businesses Use Magento
Magento offers a range of benefits for all sizes of businesses. Here are some of the reasons why Magento is popular among companies.
Faster Loading Store
In eCommerce, web load speed is extremely critical. According to Google statistics, around 50% of the users abandon web pages that don’t load within 3 seconds. The latest version of Magento requires MySQL 5.6 and the updated version of PHP. While MySQL enables quicker query processing, caching, and reindexing, the updated PHP version improves load time by enhancing caching. Magento 2 can manage as much as 10 million page-views in an hour with reduced load times even during heavy web traffic.
Almost 50% of online transactions take place using mobile devices. Magento is known for staying abreast with mobile web design standards and make your website mobile-friendly. Magento’s enhanced search functionality and mobile-friendly checkout can help you significantly improve your conversion rate.
Robust and Spacious
Magento is highly scalable and can efficiently manage whether you are selling 100 items or 10,00,000 items. It’s a robust CMS platform that can handle 80,000+ orders per hour and support up to 50,000 products on one site.
Advanced SEO Capabilities
Magento comes with built-in SEO features and is up to date with the latest SEO ranking factors. Besides offering meta-implementation options and a great URL structure, it also provides analytics to track web visitors. These features help your website rank higher in search engines.
Magento offers top-notch product management and order security options. An online store owner can easily add or remove items, track transaction history, product descriptions, and more using Magento.
Saves Time and Cost
Magento is an open-source platform. Further, there is a wide range of extensions available for easy integration of specific business requirements. Merchants can quickly obtain these extensions at an affordable price to expand their website’s features.
Further, Magento supports creating and managing multiple eCommerce stores in various languages and currencies using one Magento instance. It results in a significant saving of time and money for the businesses serving the global market.
Compared to other eCommerce platforms, Magento offers considerably more variety of features. Besides supporting multiple languages, currencies, and locations, Magento offers many out-of-the-box features such as a range of product types (simple, virtual, configurable, bundle, grouped, downloadable), various price tags, and colour swatches. Additionally, it offers powerful options for user experience, user loyalty, marketing, and business efficiency.
Web Design Customization
Magento’s broad range of ready-to-use CSS customisation options helps uniquely design your website based on your specific preferences. Further, various quality blogs by the Magento team can help your designers with the latest web design trends.
Being an open-source platform, Magento lets you customise templates, modify code, and develop functionality to meet your needs. It allows you to integrate 3rd party extensions as well as create your extension from scratch.
Magento supports 3rd party integrations such as payment gateways and major web applications. It provides online stores with the essential flexibility to customise in a way they want.
Magento also provides API (Application Programming Interfaces) for various 3rd party integrations such as inventory management, ERP (Enterprise Resource Planning), and CRM (Customer Relationship Management), and more.
Why Magento and E2E Cloud Is a Winning Combination
The unique combination of Magento benefits and E2E Cloud features can be a game-changer that can help with high availability and cost-effectivity. Here’s why Magento with E2E Cloud can be the best combination.
E2E Cloud comes with advanced technical stacks to offer shorter refresh cycles using the latest and integrated hardware. Our high-quality network ensures superior uptime and ultra-low latency, resulting in the best availability coupled with high reliability.
Our highly cost-effective Cloud platform infrastructure offers up to 60% of savings compared to major platforms. Additionally, our completely transparent, INR-based billing is ideal for all companies, big and small.
Easy to Integrate
E2E Cloud’s self-service portal delivers functional APIs for easy integration.
Magento and E2E Cloud – A Combo Ideal for Businesses that Look for Quality with Cost-Efficiency
E2E Cloud offers an easy-to-use Cloud platform that can help to emerge and smaller companies benefit from Magento features. While Magento can take care of the eCommerce workload, E2E Cloud can offer the essential uptime, reliability, and easy installation at a reduced cost, a key differentiator for startups and SMEs. Magento and E2E Cloud can be the winning combination that can help these companies strive and stand out in today’s highly competitive marketplace.
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